Have you ever wondered how a nutritional label gets created, or how much if any credibility underpins a company’s product claim? Better yet, do you even know what credible means when it comes to nutritional claims?
Three simple questions, yet the scientific method that underpins them is complicated in constant change. Here's the thing. The industry finds itself operating in a ‘shade of grey’ spectrum. The problem with a spectrum is that it causes complexity. - Complexity from which companies can benefit by making incorrect claims or making ignorant mistakes. - Complexity for regulators as shades of grey become challenging boundaries to regulate. Picture umpiring a tennis match where the lines are constantly moving. 'Ouch'.
- Complexity from which companies can benefit by making incorrect claims or making ignorant mistakes.
- Complexity for regulators as shades of grey become challenging boundaries to regulate. Picture umpiring a tennis match where the out of bounds are constantly moving 'ouch'.
Therefore, we at Chirp Nation have a mistrust for the food industry and want to emphasise, that it’s not always your job to be aware, consider and examine all things nutrition when buying foods. You’re supposed to be able to depend and trust the people you buy from. That’s our point – Chirp Nation is not going to promise you the world without ensuring we can deliver it. And we do!
Chlorella is a single-celled, green freshwater Algae. As it traditionally stands, there are over 30 different species of Chlorella found all around the world, but two distinct types — Chlorella Vulgaris and Chlorella Pyrenoidosa — are most commonly used in research.
Because chlorella naturally has a hard cell wall that humans cannot digest, you must take it as a supplement to reap its benefits and that my good folk is where we come in.
Wheatgrass comes from the family Triticum Aestivum. People harvest it early in its development before it attains full size. This is ordinarily 7–10 days after sprouting.
Some people call wheatgrass green blood because it contains elevated levels of chlorophyll, which gives wheatgrass products an unusual greenish hue. Wheatgrass contains few calories but is rich in essential vitamins, valuable minerals, key proteins, and active enzymes.
Acai berries are a Brazilian "Superfruit." They're native to the Amazon region where they're a staple food. However, they've recently gained popularity globally and are universally praised for being enormously beneficial to health and well-being.
This deep purple fruit certainly packs tonnes of nutrition goodness and it may indeed enjoy some health benefits too.
Hericium Erinaceus (aka lion's mane mushroom) is an edible and medicinal mushroom belonging to the tooth fungus group. Native to North America, Europe and Asia it can be identified by its long spines (greater than 1 cm length).
This delicious mushroom has been referred to as ‘Nature’s Nutrient for the Neurons’ on account of its ability to stimulate the production of nerve growth factors (NGF), key compounds in promoting nerve repair and regeneration in the brain.
Matcha has skyrocketed in popularity with Matcha shots, lattes, teas and even desserts appearing everywhere from health stores to coffee shops. Like green tea, Matcha comes from the Camellia Sinensis plant. However, it is grown differently and enjoys a unique nutrient profile.
Matcha contains the nutrients from the entire tea leaf, which results in a vaster amount of caffeine and antioxidants than are typically found in green tea. Studies of Matcha and its components have unearthed a variety of benefits, showing it can help protect the liver, promote heart health and even aid in weight loss.
Native to Africa and Asia, the Moringa Tree or Moringa Oleifera to use its scientific name, is one of the most nutrient-rich plants in the world. Aduna Moringa Powder is made from naturally dried moringa leaves. It has a delicious spinachy green flavour, perfect for boosting curries, stews, casseroles, soups, salads, green smoothies and more.
As Moringa Powder is a natural source of these nutrients, it is highly bioavailable, so our bodies can absorb the benefits more easily than by taking synthetic supplements. Studies of Matcha and its components have unearthed a variety of benefits, showing it can help protect the liver, promote heart health and even aid in weight loss.