The archetype that is a David vs Goliath. The radical thought vs convention. The stand up that is the comedian. What Chirp Nation embodies is the unrealistic notion of “world centric.” Our civilizing mission? To help save the sustainable world. Our creative vision? To create a cultural movement, a place where people can obtain what it is, they need. Trust that their decision is making an impact and be a part of something bigger than us.
Let me inform you about a place called Beluysha Guba. Beluysha Guba remains a peaceful settlement with a human population of around 2,500 local people. It lies on the Siberian island of Novaya Zemlaya. Being the clever person that you are you have inferred that this place must thus lie near the Arctic. A place set on an ever-decreasing bedding of sea ice.
Now this lovely compact area can only be home to a certain type of animal and that is – ba dum tss… the Polar bear.
As it goes, the ever-increasing disappearance of sea ice and hunting grounds means polar bears have been confronting a stark choice - starve to death or move somewhere where there is food. As you may have guessed they preferred the latter. As it goes, not to long ago a group of 52 Polar bears invaded this little town scavenging for food and tearing up the streets of Beluysha.
This has all been happening despite the various ecologists’ ample warnings that polar bears will be forced to extinction. Why? Climate change my dear Watson… The historical irony, however, is that the world seems to be able to carefully keep watching this slow-motion extinction unfold with Belushya Guba representing a window into this process.
Now Chirp, why are you sharing this with me I don’t really see the point in your little Aesops Fable? Well, what we find fascinating is this slow-motion picture that seems to be replicating itself over and over in various animals and even insects around the world. The gradual struggle for survival thanks to an ever growing antagonistic almost Kafkaesque threat of extinction.
And yet like the Polar bear we are having to deal with the uncomfortable truth about ourselves... Namely that we may well be on our own path to imminent extinction.
Pesticides, GMO, Antibiotics, Steroids, Heavy Metals, etc. When has it unwittingly become your grueling job to test and audit these companies you merely buy from? It shouldn’t be. But it correctly is ours.
We naturally have naming rights for every noble animal that exists peacefully and yet lack the profound compassion to properly take care of them as we should.
We inherited the fruitful earth, its ours to undoubtedly save and unlike Elon 'Tusk', were not running away…